When you talking about search engines we mainly refer to Google. We often forget the search engine on which more than 51% of users* start their searches: Amazon, global giant of e-shopping.

How to act in order to achieve significant improvements in rankings?

Some of the topics covered in this white paper are:

  • Google vs. Amazon: differences between ranking algorithms
  • Ranking factors on Amazon: what they are and how to influence them
  • Product Optimization Strategies: how to maximize visibility and sales
  • Case study: how to position your own product among the bestsellers
  • Anomalies in Amazon: what they are and how to exploit them
  • 10 rules to position your products ahead of competitors
  • Conclusions and best practice
  • Data and tests
Get our free white paper "SEO on Amazon", created by Simone Righini in collaboration with Pro Web Consulting’s SEO Specialists.